Most entrepreneurs get so close to the service or product they’re bringing to market, they forget the importance of creating a clear, concise and compelling brand position. Or they talk about it in terms of how it works, rather than the benefit it will provide and to whom. Consequently, they run the risk of someone else creating the brand position for them – the media, investors, partners, and even their own employees. You have one shot, maybe two, to get it right. This workshop will help you do that and show you how to apply it to every audience that matters to the short and long term benefit of your company.
In this class, you will create a brand positioning statement, messaging points, and short narrative for a company that you are currently working to start or one you’re considering starting.